burton Archive

  • Nokia and Burton have teamed up again to develop an exclusive smartphone app, dedicated for snowboarders.

    Nokia x Burton App for Windows Phone

    Nokia and Burton have teamed up again to develop an exclusive smartphone app, dedicated for snowboarders.

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  • At 1015 we headed over to the pipe and positioned ourselves on the deck to watch the finals. It was my first time being so close to a pipe that big, being ridden by so many big names.

    Burton US Open – Day 3

    At 1015 we headed over to the pipe and positioned ourselves on the deck to watch the finals. It was my first time being so close to a pipe that big, being ridden by so many big names.

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  • After the front desk fixed the SNAFU we got our stuff together and headed out to Vail to search for fresh tracks in the trees

    Nokia/Burton US Open – Day 1

    After the front desk fixed the SNAFU we got our stuff together and headed out to Vail to search for fresh tracks in the trees

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  • Over the weekend the Boyne County Sports store in Novi, MI hosted their fourth annual Burton Sample Sale & Box Jam

    Boyne County Sports Rail Jam – November 3, 2012

    Over the weekend the Boyne County Sports store in Novi, MI hosted their fourth annual Burton Sample Sale & Box Jam

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  • Just a thought... I can't help but wonder if all of this stuff has been timed, strategically making these announcements to hype up the Forum brand name, rally the shop kids, the riders, their fans & customers and generate a bunch of buzz just in time to announce that Forum is basically up for sale.

    Why Hype Forum if Burton was Going to Dump them Anyways?

    Just a thought... I can't help but wonder if all of this stuff has been timed, strategically making these announcements to hype up the Forum brand name, rally the shop kids, the riders, their fans & customers and generate a bunch of buzz just in time to announce that Forum is basically up for sale.

    Continue Reading...

  • Burton announced a major brand restructuring today. Burton intends to divest non-core and non-profitable business components so that they can refine their focus, research and development on snowboarding and snowboarding only

    Burton Realigns Brand – Dropping Forum, FourSquare and Special Blend

    Burton announced a major brand restructuring today. Burton intends to divest non-core and non-profitable business components so that they can refine their focus, research and development on snowboarding and snowboarding only

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  • How this resonates with the core market should be obvious to anyone; I guess for every pair of bindings they don't sell to someone like me, they're gambling on the chance that they'll sell a few duvet covers to the Johnny Lifestyles of the world.

    Burton x Pottery Barn – This Year’s Hottest Collab?

    How this resonates with the core market should be obvious to anyone; I guess for every pair of bindings they don't sell to someone like me, they're gambling on the chance that they'll sell a few duvet covers to the Johnny Lifestyles of the world.

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  • So we finally got the opportunity to hop on the now famous Burton Nug.  Burton says we can ride this 8-10cm shorter... No way this is going to be stable right, gonna be like riding down the slopes on a cafeteria tray?

    2013 Burton Nug Review

    So we finally got the opportunity to hop on the now famous Burton Nug. Burton says we can ride this 8-10cm shorter... No way this is going to be stable right, gonna be like riding down the slopes on a cafeteria tray?

    Continue Reading...